Commercial Marketing Manager

Koonings Deurne & Oost Valkenburg Castle
Will you help shape the next phase of growth for these two unique companies?

To support our continued growth, we are seeking an experienced and entrepreneurial Commercial Manager—a professional who can successfully integrate marketing, brand development, and commercial performance, thereby directly contributing to the continued growth of both Koonings and Kasteel Oost.

This is a role for someone who understands marketing strategy, thinks commercially, and drives growth in a results-oriented manner.

Koonings & Oost Castle

Koonings has grown to become the world’s largest bridal fashion store. With thousands of visitors each year, customers from both home and abroad, and strong international ambitions, we are constantly evolving.

With Kasteel Oost in Valkenburg, we’re adding a new dimension to that: a unique destination where hospitality, fine dining, hotel stays, weddings, and events all come together.

  • Koonings The Wedding Palace - Deurne

    • About this position

    As Commercial Manager, you are responsible for developing, implementing, and achieving the marketing and commercial objectives of Koonings and Kasteel Oost. You will ensure that brand positioning, campaigns, online marketing, communications, and sales activities contribute optimally to revenue growth, lead generation, conversion, and customer experience.

    You are responsible for achieving commercial KPIs related to revenue, profitability, conversion rates, occupancy rates, and marketing budgets. You serve as the link between marketing, sales, hospitality, events, and retail, and ensure that all departments contribute to shared commercial goals.

    Some of the work

    • Strengthen and further expand brand awareness for Koonings and Kasteel Oost.
    • Develop and implement marketing and commercial growth plans that contribute to revenue, customer, and market growth.
    • Responsible for lead generation, conversion optimization, and increasing customer satisfaction.
    • Promoting growth in retail, hospitality, events, and other commercial activities.
    • Manage and optimize all online marketing activities, including SEO, SEA, social media, email marketing, and website performance.
    • Analyzing campaigns, marketing data, and market trends, and focusing on return on investment and results.
    • To increase the national and international visibility, brand awareness, and market position of both locations.
    • Developing new commercial propositions, campaigns, collaborations, and strategic partnerships.
    • Optimizing the entire customer journey, lead funnels, and the effective use of customer data.

    What are we looking for?

    We are looking for an experienced marketing professional with a strong commercial mindset and a proven track record in brand development, lead generation, revenue growth, and digital marketing.

    • HBO or WO level of work and thinking.
    • At least 5 years of relevant work experience in a commercial marketing role.
    • Experience with positioning, brand strategy, and communication.
    • Demonstrable knowledge of online marketing, SEO, SEA, social media, and content marketing.
    • Experience with campaign development and performance marketing.
    • Strong analytical skills and experience with KPI management.
    • Experience with budget management and marketing ROI.
    • An interest in hospitality, retail, events, or leisure.
    • Excellent communication skills.
    • A commercial and entrepreneurial mindset.

    What do we offer?

    • A unique position within two ambitious, fast-growing companies.
    • Plenty of room for initiative, creativity, and entrepreneurship.
    • A direct impact on the commercial and marketing results of both organizations.
    • Work in a unique combination of retail, hospitality, events, and leisure.
    • An enthusiastic and ambitious team.
    • A competitive salary commensurate with your knowledge and experience.
    • Pension Plan.
    • Travel Expense Reimbursement.
    • Staff discount.

    Who are you?

    • Commercially driven and results-oriented.
    • Creative and data-driven.
    • Strong at bridging the gap between marketing and sales.
    • Entrepreneurial and proactive.
    • Analytical and decisive.
    • A natural leader who inspires people to take action.
    • Someone who sees opportunities and knows how to capitalize on them.

    Enthusiastic?

    Are you ready to take our organization to the next level commercially?

    Would you like to help build one of the most unique organizations in the Dutch wedding industry?

    Please send your resume and cover letter to hr@koonings.com.

    Please note! Applications without a cover letter will not be considered.