Update: You can no longer sign up for Season 9 of SYTTD
New season of Say Yes To The Dress: sign up now!
YES, the time has come! A new season of *Say Yes to the Dress Benelux* is on its way, and you can be a star of the show!
Koonings, the world’s largest bridal fashion store, is once again opening its doors for the filming of the premier wedding dress show in the Netherlands and Belgium.
Say Yes and sign up for the new season
Are you a bride-to-be, full of wedding plans, but still looking for *the* dress? Would you like to get styling advice from our very own Ramona Koonings and, of course, Fred van Leer? This is your chance!
Important information
- Start of filming: Early June 2026
- Location: Koonings Deurne, Dukaat 5a, Deurne
- Host: Fred van Leer
- Stylists: Ramona Koonings and her team.
- Who are we looking for? Engaged women who want to find their dream dress on TV, along with their entourage.
- Eligibility requirements: Must be at least 18 years old and available on multiple shooting days (more information will follow after selection).
Everything you need to know about Say Yes to the Dress
Simply sign up using our registration form on this page.
The photoshoot will take place at Koonings in Deurne (Dukaat 5a, North Brabant), the world’s largest bridal fashion store.
The program is presented by the always sparkling Fred van Leer. He does this together with host and owner of Koonings, Ramona.
You can watch previous seasons back through TLC, Prime Video, HBO Max or Discovery+. The new season will also air on TLC. Keep an eye on our website and socials for exact air dates.
Eight seasons of the Benelux version of the world-famous show have now aired. The upcoming season will be season nine, with filming once again taking place at Koonings.
Koonings isn’t just any bridal shop. With the world’s largest collection of wedding dresses, personal stylists, its own atelier, and a fairytale-like setting, every episode of *Say Yes to the Dress* reflects the magic our customers experience every day.
Filming for Season 9 will begin in June 2026. Candidates who are selected will receive a personal invitation with all the details.
Yes, the very idea is to bring your entourage! Think of your mother, sister, friends or whoever you would like to have there while choosing your dream dress or wedding suit. Together you will experience the unforgettable Say Yes moment.
No, participation in the program is completely free. Of course, you only pay for the dress you choose—just as you would during a regular visit to our store.
Not every submission is automatically selected for the program. We review each submission carefully and contact candidates who fit the season. Are you chosen? Then we will contact you personally.