New season of Say Yes To The Dress: sign up now!
Are you ready for your magical “yes” moment on television?
The new season of Say Yes to the Dress Benelux is coming – and you can shine in it!
Koonings, the largest bridal fashion store in the world, opens its doors again for the filming of the wedding dress program of the Netherlands and Belgium. And this year there is something special: grooms can also apply!
Important information
- Start shooting: Early June 2025
- Location: Koonings – The Wedding Palace, Dukaat 5A, Deurne
- Presenter: Fred van Leer
- Stylists: Ramona Koonings and her team
- Who are we looking for? Engaged women as well as men who want to find their dream outfit on TV – along with their entourage
- Conditions of participation: Minimum 18 years of age, available on multiple filming days (more info after selection)
Everything you need to know about Say Yes to the Dress
Simply sign up using our registration form on this page.
Filming will take place at Koonings in Deurne (Dukaat 5A, North Brabant), the largest bridal store in the world.
The program is presented by the always sparkling Fred van Leer. He does this together with host and owner of Koonings, Ramona.
You can watch previous seasons back through TLC, Prime Video, HBO Max or Discovery+. The new season will also air on TLC. Keep an eye on our website and socials for exact air dates.
Seven seasons have now aired of the Benelux version of the world-famous program. The upcoming season will be season eight, with filming again at Koonings.
Yes! For the first time, the program is also open to men looking for the perfect wedding suit or unique outfit for their big day. So are you engaged and ready to shine? Sign up!
Koonings is not just another bridal store. With the largest collection of wedding dresses and wedding suits in the world, personal stylists, our own atelier and a fairytale setting, every episode of Say Yes to the Dress is a reflection of the magic our customers experience every day.
Filming for season 8 will begin in June 2025. Candidates who are selected will receive a personal invitation with all the details.
Yes, the very idea is to bring your entourage! Think of your mother, sister, friends or whoever you would like to have there while choosing your dream dress or wedding suit. Together you will experience the unforgettable Say Yes moment.
No, participation in the program is completely free of charge. Of course, you only pay for the dress or suit you choose – just like a regular visit to our store.
Not every submission is automatically selected for the program. We review each submission carefully and contact candidates who fit the season. Are you chosen? Then we will contact you personally.